The winner is the authorized dealer “Yokohama Kohoku Store”
Triumph Motorcycles Japan Co., Ltd. has announced the results of the DAYTONA 660 Custom Contest, which was participated in by dealers nationwide. In this contest, each dealer entered their own customized DAYTONA 660, and the winning vehicle was determined by public vote. Voting took place over 16 days, from February 19th to March 6th, 2025.
The winner, receiving the most votes, was the “DAYTONA 660/Ace Cafe Racer” created by Triumph Yokohama Kohoku. This vehicle is a modern reinterpretation of the legendary British cafe racer style, with customizations that highlight the sporty characteristics of the DAYTONA 660. Specifically, it features classic bar handlebars, a single seat cowl, and distinctive coloring, which captured the hearts of many voters.
Coming in second place was Triumph Saitama Minami’s “DAYTONA 660 GP Carbon.” This vehicle makes extensive use of carbon materials, creating a lightweight and luxurious feel like a racing machine. Meanwhile, in third place was Triumph Fukuoka’s “Enjoy DAYTONA 660,” which was praised for its customization, which is full of ingenuity that adds fun to everyday riding.
As a Triumph sports model, the DAYTONA 660 offers intuitive, sporty handling and a comfortable ride. The 3-cylinder engine delivers thrilling performance, providing the ideal blend of agility and exhilaration, resulting in excellent driving performance in any road condition.
Vespa launches new GTS 300 Super
Piaggio Group Japan has added a new model, the GTS 300 Super, to its flagship Vespa GTS series, and began sales at authorized Vespa dealers nationwide on April 3, 2025. The GTS 300 Super combines contemporary design with traditional accents and is available in two glossy finishes: Innocenza White and Combinto Black. It features diamond-cut graphite-colored wheels, a seat with white piping, and a combination of chrome-plated and black-finished parts. This model is equipped with a 278cc four-valve single-cylinder 300 HPE (High Performance Engine) that delivers a maximum output of 23.8 HP (17.5 kW) at 8,250 rpm and a maximum torque of 26 Nm at 5,250 rpm. It offers powerful performance ideal for long-distance touring and tandem riding. The GTS 300 Super comes standard with electronic safety features such as ABS and ASR (Traction Control). Furthermore, it employs a keyless system that allows you to start the engine, unlock the seats, and lock the steering column without inserting a key. The manufacturer’s suggested retail price is 869,000 yen (tax included), and sales began on April 3, 2025.
Thai motorcycle tire manufacturer “ND RUBBER” makes its first appearance in the Japanese market
Kohara Rubber has begun handling products from ND RUBBER, a Thai motorcycle tire manufacturer. ND RUBBER was established in Thailand in 1992 and has a track record of supplying OEM products to Yamaha Thailand. Their products are E-MARK (EU standard) and ISO 9001 certified, boasting high quality. The two tire patterns available this time are “ND CITY,” which emphasizes practicality and comfort, and “BECKHAM,” which offers sporty riding performance. These are compatible with popular models such as the Z125 PRO, Dax 125, Grom, Cygnus Griffus, NMAX, PCX, and Tricity. They can be purchased from the company’s online shopping site, BGP Bike Gear Premium, and elsewhere.
SCOYCO releases the MR003 racing boots for entry-level riders
SCOYCO, a renowned manufacturer of motorcycle shoes, has released the new MR003 racing boots for entry-level to mid-level riders. These boots are priced at under ¥30,000, making them ideal for riders looking for their first pair of riding boots or starting out on the circuit. The MR003 boots are crafted from highly abrasion-resistant microfiber leather with special microfiber suede on the sides. This combination provides both safety and maneuverability, provides slip resistance in the event of a fall, and is resistant to high temperatures. Additionally, a metal mesh on the front protects the feet from flying stones. A highly efficient intake and exhaust system with multiple mesh structures on the inside and outside maintains comfort even on circuit rides, where heat can build up. These boots have passed the European standard for motorcycle protective footwear testing (EN 13634:2017) and are certified to the international standard CE Level 2. The breathable AirTech mesh lining and SCOYCO’s ergonomic foam insole provide comfort even on long rides. The YKK zipper makes it easy to put on and take off even while wearing gloves. It comes in three colors: black, black/white, and black/red, and is available in sizes from 39 (25.5 cm) to 43 (28 cm).
SCOYCO releases “MT083” riding shoes for beginners, designed by instructor Nobu
SCOYCO has released the MT083, a riding shoe for beginners, under the supervision of Instructor Nobu, a YouTuber with 17 years of motorcycle instructor experience. Recognizing that many students don’t use riding shoes, Instructor Nobu proposed a design similar to everyday wear and a reasonable price. This aims to help students reach their full potential. The MT083 features toe and heel protectors for safety, while the low-cut design allows for ease of movement. Furthermore, it is a “Japan Fit” model tailored to the Japanese foot shape, available in sizes from 24cm to 29cm. Priced at 9,900 yen (tax included), the MT083 is available in black and white. It can be purchased on the SCOYCO official website and online shop.
Blaze’s electric motorcycle “Smart EV Special Moped Model” now on sale at Bic Camera Group
Blaze began selling its electric motorcycle “Smart EV Specified Moped Model” at select Bic Camera Group stores nationwide from March 15, 2025. This model complies with the “Specified Small Moped” category, newly established under the revised Road Traffic Act of July 1, 2023, and can be driven by anyone aged 16 or older without a license. It has been certified as compliant under the Ministry of Land, Infrastructure, Transport and Tourism’s performance verification system, and meets the safety standards required for use on public roads. To commemorate the start of sales, a campaign is being held until April 30th in which customers who purchase a Blaze electric motorcycle or electric kick scooter at participating stores will receive three free items: a half helmet, an electric air pump, and a smartphone holder.
Blaze begins pre-sale of dedicated bicycle bag for electric kick scooter “Kick Scooter EV Light Model”
Blaze has begun pre-sales of a bicycle bag specifically designed for the Kick Scooter EV Light Model, a specific small motorized bicycle, from April 1, 2025. This bicycle bag is designed specifically for this model, and is useful for stable transportation and preventing scratches when loading into a car. When not in use, it can be stored compactly in the storage bag, and is priced at 8,580 yen including tax. Shipments are scheduled to begin in late April. Purchases can be made at the official Blaze EV shop or the official Rakuten online store.
Girls Talk Touring ADV “Girls Maid Pudding” to be released on April 10th
The adventure game “Girls Maid Pudding,” created by KAMITSUBAKI STUDIO and Kazuhide Oka, will be released on Steam and Nintendo Switch on Thursday, April 10, 2025. The game tells the story of a group of girls traveling through a town where people have disappeared, uncovering the mysteries of the world while riding and chatting on motorcycles. The Nintendo Switch version is currently available for pre-order at 17% off the regular price of 1,200 yen (tax included), for just 996 yen (tax included). The Nintendo Switch version of the previous game, “Moonless Moon,” is also on sale for 40% off at just 720 yen (tax included) until Wednesday, April 23.
Kawasaki to hold “KAZE Let’s Ride” nationwide riding event for beginners
Kawasaki Motors Japan will hold “KAZE Let’s Ride,” an introductory event for circuit and off-road riding beginners, across Japan. The event aims to provide a venue for beginners interested in motorsports to experience the appeal of Kawasaki motorcycles on circuits and off-road courses. “KAZE Let’s Ride” consists of two categories: “On-Road,” aimed at circuit riding beginners, and “Off-Road,” aimed at off-road riding beginners. The on-road category offers riding lessons and trial rides for circuit riding, supporting inexperienced riders on their circuit debut. The off-road category offers classes with vehicle and equipment rental, making it a hands-on experience event. Starting on March 15, 2025, at Kobe Sports Circuit, the event is scheduled to be held at various locations across the country, including Okayama International Circuit, Mobility Resort Motegi, Fuji Speedway, and Rider Park Ikoma. At each venue, experienced instructors will provide instruction tailored to participants’ levels, ensuring a safe and enjoyable riding experience. For detailed schedules and application procedures, please visit the official Kawasaki Motors Japan website.
NAPS to hold “2025 NAPS MOTO-FES / MOTOGYM Kanto” at Saitama Stadium on June 15th
NAPS, a retailer and developer of motorcycle equipment, will hold the “2025 NAPS MOTO-FES / MOTOGYM Kanto” on Sunday, June 15, 2025, at the Saitama Stadium parking lot. The event, themed “See, Buy, Play!!,” is free and offers a variety of activities to fully enjoy the charm of motorcycles. It offers a wide range of activities for beginners and veterans alike, including the “NAPS MOTOGYM,” Japan’s top gymkhana competition, an extreme show, a gymkhana trial run, motorcycle test rides, and the latest EV cycle test rides. Numerous famous brands will be exhibiting at the venue, allowing visitors to shop for the latest items and find great bargains. There will also be food trucks where visitors can enjoy delicious food and drinks. NAPS is also looking for exhibitors, YouTubers, and influencers who run motorcycle-related social media accounts to participate in the event. For more details, please see the special website.
New color “Coyote” added to Daytona’s Maehiro series
Daytona, a motorcycle aftermarket parts manufacturer, has added a new color, “Coyote,” to its Maehiro series, which boasts a cumulative total of approximately 3,000 units shipped. This new color is an earthy color that blends in with nature while still making a statement, and is also practical in that it doesn’t show dirt easily. The three products covered by the new color are the “MAEHIRO DOME PLUS,” “MAEHIRO DOME DUO,” and “MAEHIRO SHELTER,” which are characterized by their light weight and spaciousness.
MAXWIN releases 5.5-inch durable smart monitor with ultra-wide 180° rear camera
MAXWIN, a motorcycle accessories brand, has released the BDVR-C003C, a durable smart motorcycle monitor equipped with a 180° flat-panel wide-angle camera. This product is easy to use via USB connection and supports CarPlay and Android Auto. Wirelessly connecting to a smartphone allows navigation apps and music to be viewed on the display. The included rear camera uses a Sony IMX307 image sensor, providing a wide-angle 180° horizontal field of view. This allows for instant identification of rear blind spots that are difficult to see with a mirror, supporting safer driving. This product has undergone various durability tests, including vibration testing, IP67 airtightness testing, UV weathering testing, high-temperature and low-temperature operation testing, and salt spray testing, to ensure it can withstand harsh environments. Bluetooth connection allows for music playback from a smartphone, enabling access to music streaming apps such as YouTube Music and LINE Music. The monitor also features a 5.5-inch high-brightness IPS LCD screen for excellent daytime visibility, and the electrostatic touch panel makes it easy to operate even while wearing gloves. In addition, dedicated options such as the tire pressure sensor “BDVRC003-TPMS1” and battery power cable “BDVRC003-CCAB1” will also be released at the same time, allowing for customization according to user needs.
FIELDSTYLE JAPAN 2025 to be held in Aichi in May
The FIELDSTYLE Executive Committee will hold “FIELDSTYLE JAPAN 2025” at the Aichi International Exhibition Center (AICHI SKY EXPO) on May 17th and 18th, 2025. This event is a comprehensive exhibition where visitors can experience a wide variety of outdoor and lifestyle products and services. FIELDSTYLE EXPO 2024, held in November 2024, was a huge success, attracting approximately 50,000 visitors. This year’s “FIELDSTYLE JAPAN 2025” will be one of the largest in Asia, utilizing three indoor exhibition halls and an outdoor multi-purpose area. The event will feature over 450 booths across a wide range of products, including camping equipment, vehicles, apparel, housing, gardening, and pet supplies. A variety of activities are also planned, including electric mobility test drives, off-road driving experiences, a disaster prevention amusement park, and the food festival “SOUL FOOD JAM.” Advance tickets will go on sale from April 1st, with one-day tickets costing 1,500 yen and two-day tickets costing 2,500 yen. Same-day tickets are 2,000 yen, with admission free for elementary school students and younger, and pets are allowed.
Bike King holds local promotion event “Enjoy BikeLife! in Miyagase” in Miyagase
Bike King & Company will hold “Enjoy BikeLife! in Miyagase” on Saturday, April 19, 2025, in the Miyagase Lakeside area of Kanagawa Prefecture, an event aimed at connecting riders and local residents. On the day, the company’s ambassador, Suzu Asayama, will be in attendance, and there will be test rides of Indian Motorcycles and KTMs, as well as a game event with luxurious prizes. Participants will receive a commemorative sticker for the event and a 1,000 yen meal voucher to be used at a restaurant adjacent to the venue. Those wishing to participate must apply in advance by Sunday, April 6 via the application form on Bike King’s official website. The event is limited to 200 people (170 of whom will be selected by lottery).
BLUE SKY HEAVEN 2025 announces all live stage performers
Harley-Davidson Japan has announced the full lineup of live stage performers for “BLUE SKY HEAVEN 2025,” Japan’s largest lifestyle festival, which will be held at Yamashita Pier in Yokohama on Saturday, May 10th and Sunday, May 11th, 2025. On Saturday, May 10th, five acts will perform: m-flo, Ken Yokoyama (CRAZY KEN BAND) + DJ HASEBE, MINMI, kojikoji, and Marty Friedman. The following day, Sunday, May 11th, will feature Natural Lag, KOMOREBI, Otoboke Beaver, and JOHNNY PANDORA. This urban festival blends music, fashion, food, and motorcycle culture. In addition to stage performances, visitors can enjoy an exhibition featuring thousands of Harleys from across the country, a wide variety of gourmet food, and apparel shops. Various tickets are currently on sale, including general advance tickets and discounted tickets for Yokohama residents and students.
Suzuki launches side case support campaign for GSX-S1000GT/GX buyers
Suzuki is currently running the “GSX-S1000GT/GSX-S1000GX Side Case Support Campaign” for a limited time from April 1st to June 30th, 2025. Customers who purchase a new eligible model during the campaign period and complete their warranty registration by July 31st will receive a 50,000 yen (tax included) subsidy when purchasing a genuine side case set. The eligible products are high-performance accessory sets priced at 148,610 yen (tax included/GT) and 150,370 yen (tax included/GX), respectively, and are designed to enhance comfortable touring. Campaign details can be found on the Suzuki official website.
Triumph Genuine Accessories 50% Off Campaign
Triumph Motorcycles Japan will be running a campaign at authorized Triumph dealers nationwide from April 1 to June 30, 2025, offering genuine accessories at 50% off the regular suggested retail price when purchasing a new motorcycle. This campaign applies to accessory purchases totaling 110,000 yen or more (tax included), with installation costs being borne by the customer.
MAXWIN to hold 20% off campaign for M2 series
Motorcycle accessories brand MAXWIN is offering a limited-time 20% off campaign for its high-spec M2 Series motorcycle smart monitor. This campaign is available on Amazon, Rakuten Ichiba, and Yahoo! Shopping, with discounts of up to 16,800 yen. The M2 Series features a 6.1-inch high-definition IPS LCD screen and supports both portrait and landscape orientation. Wireless connection to a smartphone allows navigation apps and music to be used on the display. It also features a “Digital Mirror Mode” that switches to rear camera footage with a single button, improving rearward visibility. Additionally, the monitor is equipped with a variety of features to support safe driving, including a 77GHz millimeter-wave radar unit for detecting vehicles approaching from behind, a tire pressure monitoring system, and a dashcam function.
CAMSHOP.JP releases Honda CT125 Hunter Cub block and launches gift campaign
CAMSHOP.JP, a manufacturer of plastic-related goods, has released the “CAM Block Honda CT125 Hunter Cub,” a block replica of the Honda CT125 Hunter Cub. This product is an officially licensed product of Honda Motor Co., Ltd., and is made up of 523 pieces, faithfully recreating every detail. Once assembled, it measures 26.5cm long, 12cm wide, and 18cm high, and the tires can rotate. Only 3,000 units are produced. To commemorate the release, a campaign is being held in which three lucky winners will be entered into a draw to win the product by following the official CAMSHOP X (formerly Twitter) account (@camshop_byfaith) and reposting the relevant post.
Royal Enfield launches campaign to support license acquisition costs by up to 55,000 yen
PCI will be running the “ROYAL ENFIELD License Support Campaign 2025” from April 1st to December 31st, 2025, which will support the cost of obtaining a standard motorcycle license (MT) or a large motorcycle license (MT) by up to 55,000 yen (tax included) for all new Royal Enfield models. Eligible recipients are those who purchase and register a new vehicle during the above period and obtain the relevant license between April 1st, 2025 and February 28th, 2026. Further details can be found on the official Royal Enfield website.
Triumph to hold “THE DISTINGUISHED GENTLEMAN’S RIDE 2025” across Japan on May 18th
Triumph Motorcycles Japan will hold “THE DISTINGUISHED GENTLEMAN’S RIDE 2025 (DGR),” a charity event aimed at supporting men’s health, across Japan on Sunday, May 18, 2025. This event aims to raise funds and awareness for men’s mental health and prostate cancer research by encouraging participants to wear fashionable attire and ride classic bikes. The DGR ride, organized by authorized Triumph dealers, will take place in Sapporo, Gunma, Sagamihara, Tokyo West, Tokyo East, Kyoto, Kobe, Hiroshima, Fukuoka, and Kagoshima. In Tokyo, the event will be called “DGR 2025 TOKYO EAST RIDE,” and will be held at the Canoe Slalom Center (Kasai Rinkai Park). Participants must pre-register and make a donation on the DGR official website.
Royal Enfield hits record annual sales of over 1 million units
Royal Enfield’s annual sales for fiscal year 2024 exceeded 1 million units, an 11% increase from the previous year, setting a new record. In the Asia-Pacific region in particular, the brand established its leadership in key markets such as Australia, Thailand, Japan, New Zealand, and Malaysia, achieving 13% growth compared to the previous year. Furthermore, the Hunter 350 has sold 500,000 units since its launch, and the Super Meteor 650 has sold a total of 50,000 units.
Bike King releases new web commercial featuring former Self-Defense Forces talent Kazari
Bike King & Company released two web commercials featuring former Self-Defense Force member and talent Kazari, titled “More About Bike King Kazari Purchases” and “More About Bike King Kazari Sales,” on April 4, 2025. Kazari also serves as a public relations advisor for the Ministry of Defense, and distributes a variety of content on his YouTube channel, “Kazari Project,” including in-depth coverage of the Self-Defense Forces and solo camping. In this commercial, he appears in a camouflage costume and introduces Bike King’s services while sharing stories from his time as a Self-Defense Force member. The commercials will be released sequentially on YouTube, and more details can be found on the Bike King official website.
Sokuhai introduces AI automatic vehicle dispatch system “LYNA Automatic Vehicle Dispatch Cloud” to improve business efficiency
Sokhai, a pioneer in motorcycle delivery services, introduced the AI-powered automated dispatch system “LYNA Automated Dispatch Cloud” to streamline dispatch operations and level out sales. Before the system was introduced, dispatching took more than an hour of work each day, and dispatch accuracy varied widely among staff. After the system was introduced, dispatching work hours were significantly reduced, enabling dispatches to a consistent level regardless of experience. Furthermore, the sales of each delivery person were made visible, facilitating sales leveling and cost management. “LYNA Automated Dispatch Cloud” is an AI-powered automated dispatch system that quickly proposes optimal dispatch plans by addressing the complex constraints and conditions that vary from company to company. This leads to efficient logistics, including reduced delivery costs, reduced CO2 emissions, and shorter driver time.
Docomo Bike Share begins demonstration experiment of new electric mobility vehicle in Hiroshima
Docomo Bike Share will begin a demonstration experiment of a new type of electric mobility vehicle in Hiroshima City from April 8, 2025. The experiment will use 100 new electric mobility vehicles to verify them as a safe and comfortable means of transportation. Prior to the start of the experiment, a departure ceremony and test ride will be held at Motomachi Credo Fureai Hiroba from 11:30 am on the same day. The usage fee is 15 yen per minute, and from April 8 to May 7, a campaign will be held where the first 30 minutes of the ride will be free. To use the service, users will need to download the dedicated app and register a new account.
EV SYSTEM introduces first EV bike in Burkina Faso
EV SYSTEM, a subsidiary of Tsukurie, sold five electric motorcycles to Burkina Faso in West Africa in December 2024, marking the first such sale in the country. The widespread use of motorcycles in the country has led to serious air pollution and fuel shortages, and electric motorcycles are attracting attention as an economical and sustainable means of transportation. The electric motorcycles sold are being used at Aube Nouvelle University, one of the country’s largest private universities, and educational complexes, where they are charged by solar panels, contributing to reducing the environmental impact. The company will continue to support startups and invest in open innovation to improve environmental issues in developing countries.
Mechanicswear renews three of its most popular models and releases them sequentially as the “COR3” series
Mechanicswear has revamped its three flagship models, the “Original,” “M-Pact,” and “FastFit,” and will release them sequentially as the new “COR3” series. The new series features a reinforced “Lock Ring™” thumb for improved durability, and the evaporative cooling function “CoolPlus®” ensures comfortable wear over long periods of time. In addition, the “M-Pact” model is equipped with the shock-absorbing material “D3O®” to reduce strain on the palm. The new designs for each model will be released sequentially alongside the current models.
Kawasaki Plaza Sapporo Chuo to reopen on March 29th
Kawasaki Motors Japan reopened the newly renovated Kawasaki Plaza Sapporo Chuo on Saturday, March 29, 2025. The new store features a bright interior with wood-grain floors and a white ceiling, displaying the latest models and Plaza-exclusive apparel. There is also a community space where riders can gather, and experienced staff are on hand to support their motorcycle lifestyle. The store is located at 1-1 Minami 21-jo Nishi 11-chome, Chuo-ku, Sapporo, Hokkaido, and is open Mondays from 10:00 to 18:00, and Tuesdays to Sundays from 10:00 to 19:00.
Kawasaki Plaza Sagamihara to reopen on March 28th
Kawasaki Motors Japan reopened the newly renovated Kawasaki Plaza Sagamihara on Friday, March 28, 2025. The store is located along National Route 16, on the southbound lanes from Hachioji to Yokohama, just past the Sagamihara Minami Police Station on the left. Accessible via expressway, it is approximately 25 minutes from the Sagamihara-Aikawa Interchange on the Ken-O Expressway, and approximately 20 minutes from the Yokohama-Machida Interchange on the Tomei Expressway. The store features wood-grain floors and a white ceiling, and displays the latest models and Plaza apparel. There is also a community space where riders can gather, with experienced staff on hand to support their motorcycle lifestyle.
Royal Enfield Nagoya to Grand Open on April 12th
PCI will open Royal Enfield’s authorized dealership, “Royal Enfield Nagoya,” on Saturday, April 12, 2025. The store is conveniently located at 2-12-13 Shinmichi, Nishi-ku, Nagoya, approximately 3 km from Shirakawa Interchange on the Nagoya Expressway Route 2 Higashiyama Line and approximately 1 km from JR Nagoya Station. In addition to display and test ride vehicles, the store will also feature a wide selection of riding gear and apparel. Lusan Valley Co., Ltd., which will be responsible for the store’s operation, has been providing a wide range of services since its establishment in 2005, including vehicle sales and maintenance, customization, touring, and race support.
Royal Enfield Kawagoe to grand open on April 16th
PCI will open an authorized Royal Enfield dealership, “Royal Enfield Kawagoe,” in Kawagoe City, Saitama Prefecture, on Wednesday, April 16, 2025. The store will be operated by GP Craft Co., Ltd., which was founded in the early 1990s, and is conveniently located approximately 200 meters from the Kosenba (Naka) traffic light at the intersection of National Route 16 and the 254 Bypass. The store will offer a wide range of services, from vehicle sales to daily maintenance, engine overhauls, and full restoration. The factory is equipped with a chassis dynamometer, sandblasting machine, and various machine tools, and experienced staff will support your Royal Enfield journey.
Blaze reopens official website for “Kickboard EV”
Blaze has relaunched the official website for its electric scooter, the Kickboard EV. The new site provides clearer information on the product’s functions and features, maintenance information, and purchase procedures. The Kickboard EV falls under the new “specified small motorized bicycle” category established by the revised Road Traffic Act, which came into effect on July 1, 2023. Anyone aged 16 or older can drive it without a license. Wearing a helmet is mandatory. The product’s battery is detachable and can be charged from a household outlet. The folding feature makes it easy to carry and mount in a car, and the disc brakes provide stable braking power. The light model is priced at 118,800 yen (tax included), while the basic model is priced at 195,580 yen (tax included).
Trunk Days opens new store in Takasaki Kuragano
Icom opened an outdoor storage facility, “Trunk Days Takasaki Kuragano,” in Kuragano, Takasaki City, Gunma Prefecture, on March 1, 2025. The company operates over 5,000 container box storage rooms at 167 locations, mainly in Saitama Prefecture, and this new store is part of that. Storage rooms are rental spaces dedicated to storage, with individual users accounting for approximately 88% of all contracts (as of January 2024). Outdoor storage rooms can also be used as motorcycle garages, attracting attention from bikers.
