
“My Yamaha Motorcycle Day 2024” (held at Longwood Station, Chiba Prefecture)
A large-scale event with free participation will be held on October 18th at Sportsland SUGO in Miyagi Prefecture.
Yamaha will hold “My Yamaha Motorcycle Day 2025” at Sportsland SUGO in Miyagi Prefecture on October 18, 2025. This event began as “YAMAHA Motorcycle Day” in 2018, and was renamed to its current name in 2024 due to stronger collaboration with the loyalty program of “My YAMAHA Motor Web,” a portal site for Yamaha fans. With test rides of popular new models and various experience corners, the event is sure to be enjoyed by Yamaha owners and all Yamaha fans.
Rich content including the latest model “Touch & Try”
On the day, there will be a “Touch & Try” event where you can actually see and handle the latest popular models such as the YZF-R9, MT-07 Y-AMT, and XSR900. These models are attracting a lot of attention in the market, so this is a rare opportunity to see the actual vehicles up close.
There will also be a test ride event for the YPJ series of electrically assisted sports bicycles, and a corner where you can try out Yamaha’s genuine oil and chemical brand, YAMALUBE. There will also be booths from third-party constructors, where you can see custom parts and accessories for Yamaha vehicles.
Get a souvenir by registering in advance
Those who register in advance through “My YAMAHA Motor Web” and check in at the venue on the day will receive a special commemorative gift. This website is a portal site that can be registered by not only Yamaha owners but also Yamaha fans, and provides access to various special offer information and functions for managing their beloved cars.
Access and Participation Conditions
The venue, Sportsland SUGO, is one of Japan’s leading motorsports facilities, located in Murata Town, Shibata County, Miyagi Prefecture. It is easily accessible, just 10 minutes from Murata Interchange on the Tohoku Expressway.
The event is scheduled to run from 9:00 AM to around 2:00 PM, and participation is free. Any Yamaha owner or Yamaha fan can participate. The event will proceed rain or shine, but may be cancelled in the event of severe weather.
Details and the latest information will be updated regularly on the official website ( https://www.yamaha-moto.co.jp/mc/event/motorcycleday/). This is sure to be a major event that Yamaha fans will not want to miss.
“My Yamaha Motorcycle Day 2025” Event Overview
| Date and time | Saturday, October 18, 2025, 9:00-14:00 (scheduled) |
| place | Sportsland SUGO (6-1 Sugo, Murata-cho, Shibata-gun, Miyagi Prefecture) |
| subject | Any Yamaha owner or Yamaha fan |
| Participation fee | free |
| Content | ◎ Touch & Try Yamaha Motorcycles ◎ Test rides for the electrically assisted bicycle “PAS” and “YPJ” series ◎ “YAMALUBE” corner ◎ Commemorative gifts will be given to those who pre-register through the Yamaha fan portal site “My YAMAHA Motor Web” and check in at the venue ◎ Constructor booths, etc. |
*The schedule is current as of March 28, 2025. The event will be held rain or shine, but may be canceled in the event of severe weather.
For more details and the latest information, please refer to the website below.
https://www.yamaha-motor.co.jp/mc/event/motorcycleday/




























