Bikes Weekly News Digest is a feature that brings you all the hot topics announced in the previous week. This time, we will be introducing the news announced from September 1st to 7th, 2025.
Expanding collaboration and deepening response: Overcoming challenges of electric micromobility
The Micromobility Promotion Council, established in 2019, has been promoting self-regulation and social awareness to support the spread of electric micromobility. Two years after the legal amendment, the spread of electric micromobility has progressed, but issues regarding user etiquette and safety have become apparent. In response to this situation, the organization has changed its name to the Japan Micromobility Association and begun efforts to expand the scope of its activities and responsibilities.
The association will bring together experts and play a role in promoting the development of a safe and secure environment for micromobility, while also helping to establish the convenience of electric kick scooters and other micromobility vehicles in society. New partners include Docomo Bike Share Co., Ltd., OpenStreet Inc., Tokio Marine & Nichido Fire Insurance Co., Ltd., Mitsui Sumitomo Insurance Co., Ltd., and OGK Kabuto Co., Ltd., and are working to build momentum alongside existing partners such as Luup, BRJ, and Lime.
Professor Kanda Yusuke of Kure National College of Technology has been appointed as the chairperson, and will be the key figure in the system. Professor Kanda has experience as an associate professor at Kyoto University and is well-versed in transportation and regional policies as well as traffic management during disasters, with experience in responding to the 2018 Western Japan heavy rains and the 2023 G7 Hiroshima Summit as examples. Utilizing his knowledge, he envisions contributing to regional development and urban formation through increased mobility. The professor emphasizes the need to improve convenience, such as mobility within the city and complementing public transportation, while also facing head-on issues regarding user etiquette and traffic safety.
In addition to electric micromobility operators, the association also includes the insurance industry and helmet manufacturers, creating a system for collaboration from many different angles. The goals of the collaboration are to ensure safety and improve reliability, promote healthy development of the industry, and revitalize cities by resolving tourism and local transportation issues. While micromobility has become popular as a convenient means of transportation, it also faces challenges unique to this new transportation service. Recognizing this reality, the association’s approach of promoting information dissemination and safety measures as two wheels of the wheel is impressive.
The association functions as a voluntary organization, with OpenStreet, Docomo Bike Share, Hasegawa Mobility, BRJ, Lime, and Luup as regular members responsible for business development, and Tokio Marine & Nichido Fire Insurance and Mitsui Sumitomo Insurance as supporting members responsible for safety support. Additionally, OGK Kabuto and Nextway participate as observers, and the secretariat is run by Makaira Co., Ltd. The association aims to contribute to building trust in the industry by regularly posting various information on its official website.
As Professor Kanda emphasizes, micromobility has great potential to contribute to revitalizing local mobility and urban development. At the same time, however, it is essential to improve users’ safety awareness and manners, and efforts to balance widespread adoption and safety are essential. The Association is determined to utilize the transport policy and business development knowledge it has cultivated to date in a cross-sectional manner to elevate electric micromobility into a sound social infrastructure.
As the adoption of electric micromobility accelerates, its effectiveness in preventing accidents and raising awareness and disseminating information will be evaluated. As the adoption of electric micromobility becomes safe and secure, a future is envisioned in which urban mobility becomes more flexible and comfortable.
Special Mutt Motorcycles “DRK-01” Exhibition at ORTIGA Cafe | Experience British Motorcycle Culture in Asakusa
Three limited-edition Mutt Motorcycles DRK-01 models will be on special display at the cafe “ORTIGA” in Asakusa, Tokyo from September 20th to 28th, 2025. Visitors will have the opportunity to get up close and personal with the DRK-01 250cc Candy Red, White Sand, and Dark Chrome, each limited to just 30 units in Japan, while enjoying the cafe. Featuring a newly developed DOHC water-cooled engine, a 6-speed manual transmission, and a 320mm disc and 4-piston hydraulic brake on the front wheel, these high-performance models boldly revamp their classic styling. This will be a rare exhibition event where you can immerse yourself in the world of British motorcycles in a creative location.
Vespa new car purchaser receives a genuine helmet gift campaign
From August 30th to November 30th, 2025, Piaggio Group Japan will be running a campaign in which customers who purchase any current Vespa model (excluding the OFFICINA 8 series) at an authorized dealer will receive a free genuine Vespa helmet. The helmet is SG/PSC certified for safety, and features a classic design that matches the white, green, and gray body colors, with the Vespa logo discreetly placed. It will cost the retail price of 19,360 yen (including tax) (sun visor included, sizes M/L/XL). Depending on the color or size, it may not be possible to meet your request, and in that case, an alternative will be provided. This is attracting attention as an attempt to add a touch of safety and style to your new Vespa life.
Aprilia to offer genuine open-face helmets as free gifts with purchase of eligible models
Piaggio Group Japan is currently running a campaign in which customers who purchase a new eligible model (RS 457, SR GT 200/Replica, SX 125, RX 125) at an authorized Aprilia dealer will receive a free genuine Aprilia open-face helmet. The campaign runs from August 30 to December 31, 2025, and will end while stocks last. The helmet features the Aprilia “A” logo and comes with a smoked inner visor. It is a model compatible with all engine displacements, combining functionality, comfort, and safety at a high level. It is available in black or red and in sizes M, L, and XL. The manufacturer’s suggested retail price is equivalent to 23,100 yen (tax included). This campaign is attracting attention as it adds style and safety to riding.
Introducing the new license-free electric moped “evuco,” with a sturdy design that adults can ride naturally.
FreeMile, Inc. has begun general sales of the evuco, an electric moped with a proven track record of 60,000 units in operation in the United States. The 80 units available online were immediately sold out. The concept is “a vehicle adults can ride naturally,” with ev (electric), u (close to you), and co (compact companion). The chainless structure and minimalist design prevent skirts from getting caught and shoes from getting dirty, achieving both safety and ease of maintenance. With IP65-equivalent waterproofing and a robust body, it’s durable enough to withstand a hammer. Its maximum speed is 20km/h (legal compliance), its range is 25km, and it can be fully charged in 3-4 hours. Its specially designed motor allows for smooth riding, even on slopes. Its compact, foldable design allows for easy transport, and it’s compatible with a basket and removable battery.
Yoshio Ikemachi wins Asia Cross Country Rally Motorcycle Overall | Musashi also wins as a team
Screenshot
Team Musashi International’s Yoshio Ikemachi (Husqvarna FE350) won the overall motorcycle division at the 30th Asia Cross Country Rally (AXCR 2025, August 8-16, Thailand-Laos, total distance over 2,000km). Despite a neck injury from a forward fall in the first half of the race, he recovered with mental strength and skilled riding, maintaining his lead and reaching the finish line. In addition to his individual triumph, his team, Musashi International, also won the overall team championship, demonstrating the dominance of both the individual and the team. This achievement highlights Ikemachi’s presence as a Japanese rider and is a testament to the team’s strength and challenging spirit. Musashi Corporation will continue to focus on supporting riders and developing motorsports.
Screenshot
Screenshot
Screenshot
Screenshot
Daytona signs tourism partnership agreement with Shinshiro City Tourism Association
Daytona Co., Ltd. signed a “Tourism Partnership Agreement” with the Shinshiro City Tourism Association, a general incorporated association, on August 27th. The agreement aims to promote “Shinshiro Bike Tourism,” a gathering place for bike riders from both the east and west of Japan, and promote the attractions of Shinshiro City and the Oku-Mikawa area to riders from all over the country, revitalizing the region. Shinshiro is easily accessible, with multiple national highways intersecting the area, and is rich in natural and cultural resources for all seasons, such as Sakurabuchi Park, Mount Horaiji, and historical sites from the Sengoku period. However, the area has had the problem of being a “passing point” for touring. The two parties will work together to develop bike events, morning cafes, and to develop touring routes, as well as disseminate information through social media, in order to attract tourists and increase satisfaction.
Blaze extends “Selectable Option Gift Campaign” for purchasers of two-wheeled electric mobility vehicles
Blaze Co., Ltd. (Nagoya City, CEO: Ichikawa Hideyuki) has decided to extend its “Choose Your Option Gift Campaign,” which began on July 7, until September 30 due to popular demand. The campaign is open to customers who purchase the company’s two-wheeled electric mobility vehicles at dealerships nationwide, and allows them to choose one of the practical options (helmet, electric air pump, stand, cover, smartphone holder, 3-way pouch, bike bag, etc.) that correspond to the vehicle model. If an item is out of stock, the next shipment will be shipped in order. Purchases cannot be made through the official online store, electronics retailers, or car accessory stores; purchases must be made at participating stores. The company plans to continue responding flexibly to demand.
Kawasaki x Kushitani proposes a weekend for adults with “Camp Ride”
From August 30th to 31st, 2025, Kawasaki Motors Japan, in collaboration with Kushitani, held the “Kawasaki x Kushitani Camp Ride” at ONTAKE EXPLORER PARK in Otaki Village, Nagano. Even those with no camping experience could join the event “empty-handed,” and participants were given a camping starter set provided by Logos Corporation. The beginner-friendly course and dedicated instructors for the test rides of the KLX230 series and the KFX four-wheel ATV were well-received. Furthermore, the opportunity to enjoy a BBQ dinner in the midst of nature created an extraordinary weekend experience, allowing riders to fully experience the charms of the outdoors.
Motorcycle Garage has sold over 15,000 units, and the first 100 customers will receive a 10% off coupon.
PYKES PEAK, an outdoor brand developed by Fun Standard Co., Ltd. (Onojo City, Fukuoka Prefecture), has sold over 15,000 motorcycle garages. For riders who struggle to find an indoor garage in urban areas or apartment complexes, the brand offers a safe outdoor storage environment for their beloved bikes. The company’s products also boast a track record of dominating the rankings in Rakuten’s garage category in 2024. During this sale, the first 100 customers will receive a 10% off coupon. Made with durable, water-repellent, high-performance polyester material, PU coating, and light-blocking and flame-retardant finishes, the garages are becoming increasingly reliable as outdoor shelters that protect motorcycles from rain, wind, and UV rays.
Trunk Room “Hello Storage” Holds First Storage Photo Contest and Announces Winning Entries
Arealink Co., Ltd., operator of Hello Storage, the largest self-storage company, held its first-ever “Storage Photo Contest 2025” and announced the winners on August 29, 2025. A wide variety of ideas were submitted, including ingenious “visible storage” ideas by users, alphabetized book storage, and labeling-based organization techniques, with MAGNUM and Maverick receiving the grand prize. Homemade wall-mounted storage and color-coordinated storage using boxes were also highly praised. Against the backdrop of a shortage of storage space in urban areas, the results have once again highlighted the convenience of self-storage facilities. Arealink will continue to strive to improve the convenience of its services while meeting diverse storage needs.
Hello Storage surpasses 400 motorcycle storage units – two new properties open in Osaka
As of August 2025, Arealink Co., Ltd.’s Hello Storage brand of dedicated motorcycle storage facilities has reached a total of 30 properties and 400 rooms. On August 1st, the company opened new stores, Bike Park Suita Suehirocho and Bike Park Hirakata Tsuda, in Suita and Hirakata, Osaka, through a partnership system. The individual Hello Bike Boxes feature security equipment to prevent theft and vandalism, and protect the bike from direct sunlight, rain, and wind. Three types are available to meet diverse needs, including the open-air Hello Bike Parking and the indoor shared Hello Bike Garage, and the occupancy rate remains high at approximately 88%. The company aims to continue expanding its stores and strengthening its services to improve convenience and safety.
Kawasaki Plaza Sakai, near Emperor Nintoku’s tomb, to reopen on August 30th
Kawasaki Plaza Sakai, located near the tomb of Emperor Nintoku in Sakai City, Osaka Prefecture, will undergo a complete renovation and reopen on August 30, 2025. The interior has been renovated into a bright and clean space with a harmonious blend of wood-grain floors and white ceilings, and the store has been themed with features such as a tranquil atmosphere of motorcycles surrounded by caged exhibits, an island display of apparel, a community space encouraging interaction between riders, and a heritage wall depicting the store’s history. The showroom, which is fully equipped with parking facilities, also displays new models and original apparel, and staff are ready to support riders in all aspects of their motorcycle life.
