New CM song written and composed by Zuma
On July 11, Bike King & Company announced the release of a new commercial, with lyrics, music, and vocals by Zuma (Rainbow Samurai), a popular social media creator and official ambassador with over 3 million followers.
Zuma, who says “If I have a theme, I can write a song in five seconds,” has created this song, which expresses the rider’s desire to own his dream bike and the loneliness of having to part with his beloved vehicle through his sweet and sad vocals and lyrical lyrics.
The song also incorporates Bike King’s same-day on-site purchase service and the return policy for 100 days after purchase, making it a work that fully demonstrates Zuma’s music-making skills.
Click here for the new CM song video
Bike King “NONTITLE” (tentative title) https://youtu.be/hH6THuamrc8
“Urgent! Call for suggestions for the name of an unnamed song” campaign begins
At the same time as the new commercial was released, a campaign was launched to solicit ideas for the title of the commercial song on X. The song currently does not have an official title, and it will be decided by submissions from fans.
Zuma talks about his thoughts on his first solo live show
“Ever since I started making music, I’ve always wanted to perform a live concert where I could deliver my songs live,” says Zuma. While he had been focusing on his YouTube activities, he had put off holding a live concert, but through his experience as a Bike King ambassador, he once again realized that “in order to make something you love a reality, you have to take action.”
When asked why he chose the title of the concert as “NONTITLE,” Zuma explained, “When people ask me, ‘Am I a YouTuber? Or an artist?’ I can’t always give a clear answer. I’m not good at fitting into a set box, so I wanted to express my desire to just do what I am, without being defined by anything.”
Highlights of Bike King’s new commercial
The new commercial depicts Bike King staff supporting a rider who wants to get the bike of his dreams. Zuma’s music and the video are a perfect match, and it is a work that any motorcycle enthusiast can relate to.
The content of the service is also included in the song
- On-site purchase service available as soon as the same day
- A thorough appraisal of your beloved car
- Returns accepted within 100 days of purchase
- Confidence in high-quality inventory
These elements are naturally incorporated into the song thanks to Zuma’s special technique of adding a touch of service to songs.
Campaign Overview
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| Campaign Name | “Urgent! Calling for the title of a nameless song” campaign |
| period | July 11th (Friday) – July 24th (Thursday), 2025 |
| How to Apply | 1. Follow Bike King’s official X account (@bikelifelab) 2. Quote and retweet the campaign post with the commercial video, including the song title |
| Campaign details | After a rigorous judging process, the following prizes will be awarded to the winners of each award: Grand Prize (1 person): A ticket to watch Zuma’s solo live concert “ZUMA ONEMAN LIVE 2025 ‘NONTITLE’ supported by Bike-Oh” and set A of original goods ; Excellence Prize (3 people): A ticket to watch Zuma’s solo live concert “ZUMA ONEMAN LIVE 2025 ‘NONTITLE’ supported by Bike-Oh” and set B of original goods ; Runner-up Prize (6 people): A ticket to watch Zuma’s solo live concert “ZUMA ONEMAN LIVE 2025 ‘NONTITLE’ supported by Bike-Oh” and set C of original goods. |
| Winners Announcement | Only the winners will be contacted via X’s DM. |
| Eligibility | For those living in Japan |
| Precautions | ・Please read the notes before applying. By submitting an application, you are deemed to have agreed to these notes. ・We will not accept any inquiries regarding confirmation of application receipt, winning/losing, selection methods, etc. ・Winners will receive a direct message from X with a form to enter their prize delivery information. ・If the delivery information is not sent within five days of the direct message being sent, the prize will be invalid and the prize will be awarded to the next highest winner. ・The prize right belongs solely to the winner and cannot be transferred or sold to a third party. ・Resale of the prize is prohibited. ・Submitted submissions may be made public along with the user name. ・Internet connection and communication fees are the customer’s responsibility. ・Each person will be limited to one winner. ・Your personal information will not be disclosed or provided to third parties without your consent (except when disclosure is required by law, etc.). |
About the CM
| CM name | “Bike King “NONTITLE”” (tentative title) https://youtu.be/hH6THuamrc8 |
| CM broadcast | The videos will be released sequentially on YouTube ads starting Friday, July 11, 2025. |
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Zuma (Rainbow Samurai) Profile
Artist/video creator/director
BIKER has created a buzz on social media with his videos featuring covers and arrangements of popular songs, as well as videos featuring corporate soundtracks and “I made a sequel to a commercial,” garnering over 3.4 million followers and 1.1 billion total views. He has
not only appeared in numerous media outlets, including on the ground, but has also garnered attention online, including YouTube, Twitter, and TikTok.
His approach to music, perfectly suited to the social media era, sets him apart, boasting the ability to create a song in five seconds based on a theme and improvising original songs from lyrics he receives on the spot. We will continue to develop and develop new services and content, evolving into a company that fully supports riders’ motorcycle journeys, striving to become “a lifelong partner for your motorcycle life.” We hope you’ll continue to look forward to Bike King!
