Kazari becomes official Bike King ambassador
Bike King & Company has welcomed former Self-Defense Force member and talent Kazari as its new official ambassador, and has released two new web commercials, “More About Bike King Kazari Buying” and “More About Bike King Kazari Sales,” on April 4, 2025.
Kazari’s profile and activities
After graduating from the Department of Design at Nihon University College of Art, Kazari served in the Japan Ground Self-Defense Force. She currently works as a “terrifyingly beautiful former SDF talent” and also serves as a public relations advisor for the Ministry of Defense. Her YouTube channel, “Kazari Project,” features a variety of content, including in-depth coverage of the SDF, SDF exercises, an F-15 fighter jet flight experience, and solo camping, with a total of over 45 million views as of January 2025.
Contents and highlights of the new web commercial
In the new web commercial, Kazari appears in a camouflage costume, befitting a former Self-Defense Forces officer, and introduces Bike King’s purchase and sales services while sharing stories from his time as a Self-Defense Forces officer. Two versions have been produced: “More About Bike King Kazari Purchases” and “More About Bike King Kazari Sales,” and they will be released sequentially as YouTube ads.
Kazari’s comment
Regarding her appointment as ambassador, Kazari said, “Both my parents are motorbike riders, and my dream was to go on tours as a family, so I got my license! I love motorbikes myself, so I am very honored to be able to serve as an ambassador. I will do my best to spread the word about the appeal of motorbikes, so I hope you will support me!”
Regarding the commercial, he commented, “I hope that viewers can see from the commercial how Bike King takes a sincere approach to motorcycles, including careful maintenance and appraisals. Also, as I am a former member of the Self-Defense Forces, there are Self-Defense Force elements sprinkled throughout the commercial, and I feel that motorcycles and the Self-Defense Forces are a perfect match, making it an interesting commercial. I would be happy if many people would watch it!”
Bike King & Company has a corporate mission of “Creating excitement that has never been seen before in the world,” and is expanding its business to become a “lifelong partner for motorcycle life.” By using Kazari, they hope to convey the appeal of motorcycles to more people and strengthen their support for motorcycle life.
