Overview of the Great Thanksgiving Festival
Bike King & Company will be holding a “Great Thanksgiving Sale: Great Deals Whether You Buy or Sell” from Friday, September 12th, 2025 to Sunday, October 19th, 2025. This campaign offers benefits to users on both the buying and selling sides of used bikes. On the buying side, you simply receive an appraisal, and on the selling side, special benefits are available for purchases that meet certain conditions. Applications for both are eligible during the campaign period.
YouTuber “Sen-chan” makes his terrestrial TV debut in a commercial
Bike King’s official ambassador, motorcycle YouTuber Sen-chan, has been chosen to appear in two new commercials, making his first terrestrial TV appearance. Two types of commercials have been produced: “Bike King High Price Purchase CP Sen-chan” and “Bike King High Quality Sales CP Sen-chan.” One informs viewers of the high price purchase campaign, and the other promotes the sale of high-quality vehicles. The aim is to convey the message of “bargain” to viewers in a fun way, incorporating pop production that combines song and narration.
Campaign details for both purchases and sales
For those who want to sell their bike, they can receive a 2,000 yen QUO card simply by applying for an on-site purchase of a 51cc or larger bike and receiving an appraisal. This appraisal applies regardless of whether they are selling or not. For those who want to buy a bike, there is a campaign where a 50,000 yen QUO card will be given to those who purchase a 126cc or larger bike, as a benefit for those who are eligible for the “replacement support” or “license acquisition support” programs. Some conditions require the presentation of a sales history with Bike King within the past year, or proof that the bike was obtained within the last six months.
Aims to capture users’ hearts and brand strategies
Bike King’s aim with this campaign is to appeal to the public with its “honest corporate attitude that is close to its users.” By putting the friendly character of YouTuber Sen-chan at the forefront, the company is trying to attract not only those interested in motorcycles but also casual users. By using the medium of terrestrial TV commercials, the company’s intention is to expand its reach to people who have had little contact with the company until now. By offering generous benefits on both the appraisal and sales sides, it can be said that this is a brand strategy that aims to maintain the loyalty of existing customers while also attracting new ones.
Bike King’s “Buy or Sell” big thanksgiving event is attractive to both motorcycle owners and those considering buying. In addition to the limited-time special offers, the entire campaign, coupled with the commercial featuring Sen-chan, is an attempt to close the gap with users and increase Bike King’s brand value.
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