atmos pink × HONDA launches new collection combining motorsports and street style…BIKES Weekly News Digest [May 26 – June 1, 2025]

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Bikes Weekly News Digest is a feature that brings you all the hot topics announced in the previous week. This time, we will be introducing the news announced between May 26th and June 1st, 2025.

Eight new items available, including T-shirts

Atmos pink, a street fashion brand operated by Foot Locker atmos Japan, has announced a collaboration with Honda, a leading Japanese motorcycle manufacturer. The lineup will feature eight items that combine elements of motorsports with street fashion.

The collection includes racing polo shirts, oversized T-shirts, see-through T-shirts, tank tops, racing pants, dresses, jumpsuits, and caps. The designs are reminiscent of motorsports, featuring the Honda logo, wing marks, and checkered flag patterns, and are finished with atmos pink’s signature ladylike materials and well-defined sizes.

Pre-orders will be available from midnight on Friday, May 30th, 2025 to 11:59pm on Friday, June 6th at the atmos online shop. General sales will begin on Saturday, June 7th at all atmos pink stores and the atmos online shop.

This collaboration features a design that combines street style with the spirit of motorsports, resulting in fashionable items that are sure to become key items for everyday style.

Entries now open for the Lake Biwa Motorcycle Rally “CBTR2025”

“CBTR2025,” a touring event in which participants collect digital stamps while riding around Lake Biwa in Shiga Prefecture on a motorcycle, will be held from September 20 to November 24, 2025. Entries opened on May 28. Participants can choose 10 of the 15 designated spots and collect digital stamps to receive a “Certificate of Completing a Full Tour of Lake Biwa.” There will also be an optional “Lake Biwa King 2025” event, which includes a puzzle-solving element. The entry plan costs 5,000 yen (tax included), and includes a participation sticker, a travel bookmark, a digital stamp rally account, and more. Limited-edition merchandise is also planned for sale, attracting the attention of riders.

The legendary motorcycle manga “BariBari Densetsu” is back as a graphic T-shirt

The manga “BariBari Densetsu,” which led the motorcycle boom of the 1980s, is now available as a graphic T-shirt from the norimono goods brand “CAMSHOP.JP.” This work, depicting the passionate riding of the protagonist Komagun and the bonds he shares with his friends, is brought to life with a stylish design. The T-shirt is made of soft 100% cotton and is a heavyweight 5.6 oz. material, making it comfortable for everyday wear. The simple yet standard tailoring makes it a perfect match for adult casual styles. The print is meticulously crafted, ensuring that fans of the original work and those experiencing the series for the first time will appreciate its appeal. Multiple designs are planned for future release, making this a lineup that can also be enjoyed as street fashion. Products are currently on sale at the CAMSHOP.JP official website (https://camshop.jp/).

BMW Motorrad unveils new riding gear for summer 2025

BMW Motorrad has announced new gear and garments for the summer of 2025. These include the highly safe and comfortable “Pace Pro Jacket,” the windproof and waterproof “Pro Race GTX Boots,” and the highly breathable “Swartberg AIR Jacket.” The lineup also includes summer innerwear and storm hoods to support comfortable riding. New colors and unisex models are also available.

Next-generation electric motorcycle “VMOTO CUX Lite” arrives in Japan for the first time with a campaign offering up to 25% off

The latest model, the CUX Lite, from Australian electric motorcycle brand Vmoto, is arriving in Japan for the first time. Advance reservations will begin on June 3, 2025, on the XEAM official website. Classified as a Class 1 moped, it can be driven with a regular car license or a moped license. With a range of approximately 80km, a maximum output of 2100W, and a top speed of 45km/h, it offers specifications ideal for commuting and shopping in urban areas. The battery is removable and can be charged using a household outlet. The advance reservation campaign offers a special price of up to 25% off the regular price of 241,780 yen (tax included). Due to limited quantities and first-come, first-served basis, early applications are recommended.

Royal Enfield expands presence of mid-size bikes in Japan market

Royal Enfield has strengthened its presence in the mid-size segment, achieving record-high sales volumes and growth rates in its authorized dealer network in the Japanese market. In terms of total domestic sales volume by 2024, the brand will rank fifth among imported motorcycle brands, expanding its authorized dealer network to 42. This success is due to the strategic launch of new models, the development of accessories and apparel, and the expansion of its sales network. Furthermore, the brand is focusing on building a community through campaigns, events, and collaborations tailored to the Japanese market. Going forward, the brand plans to further strengthen its position in the Japanese market through a multifaceted approach, including offering unique, high-quality models, expanding its rental bike offerings, and introducing apparel collections.

Bringing freedom and color to cities – New brand “FINE MOBILITY” launched

RIAN CARRY Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Takeka Kotomi) has launched a Japanese e-mobility brand called “FINE MOBILITY.” As its first product, the company announced the “FINE CARGO (tentative name),” a compact cargo bike suited to urban living. The company plans to expand its lineup to include small electric motorcycles in the fall of 2025. “FINE MOBILITY” features innovative designs that combine art and technology, and aims to provide eco-friendly and convenient urban transportation. The brand’s concept is “Relaxed & Casual.” It proposes enjoying transportation not simply as a means of transportation, but as a free and open experience. The brand logo, designed like a child’s freewheeling imagination, is a memorable and iconic icon. “FINE MOBILITY” aims to provide “experiences” and “possibilities” that go beyond simply being a means of transportation. The first model, “FINE CARGO (tentative name),” is compact, measuring less than 1.9 meters in length and 0.6 meters in width, for ease of use in urban areas. A spacious cargo space is provided at the front of the vehicle, and the 16-inch front and 20-inch rear wheels provide both stability and maneuverability. The belt drive and single gear structure ensures a hassle-free and comfortable ride. Two models are planned to be released: an electrically assisted type and a non-assisted type. Representative Director Takeshi Kotomi says that through “FINE MOBILITY,” the company aims to provide a more casual and free riding life, transforming the everyday act of travel into a time to lighten the mind and express one’s individuality. “FINE MOBILITY” aims to be a new means of transportation for urban life, adding color to lifestyles.

“SCALE GIRLS / SCALE ARMS” Exhibition, Combining Art and Model Making Beyond Scale, Opens at Azabudai Hills

The exhibition “SCALE GIRLS / SCALE ARMS,” by manga artist Ohgure Ito and professional modeler Ohmori Kisi, will run from June 3 to September 21, 2025, at Shueisha Manga Art Heritage Tokyo Gallery in Azabudai Hills. Ohgure’s works feature meticulously detailed depictions of young girls, referred to as “Scale Girls.” Meanwhile, Ohmori Kisi creates “Scale Arms,” ​​three-dimensional works using plastic model parts. By applying decals designed by Ohgure to 1/35 and 1/6 scale models, the two artists’ worldviews are fused together. Additionally, scale models of the Honda Monkey and Harley-Davidson, two cars that Ohgure admired in high school, will also be on display, and an actual Honda Monkey will be on display in the tea room. These works, which move back and forth between various scales, from 1/1 to 1/35, present a new form of expression that transcends the boundaries between art and model making. The venue is Azabudai Hills Garden Plaza A B1, 5-8-1 Toranomon, Minato-ku, Tokyo. Opening hours are 11:00-20:00, and the gallery is closed on Mondays (except for certain days).

Blaze begins production of advertising electric bikes featuring company logos

Blaze Co., Ltd. (Nagoya, Aichi Prefecture) has begun producing custom “advertising electric motorcycles” featuring company logos and brand designs on its “Smart EV” and “Smart EV Special Moped” electric motorcycles. By attaching custom stickers to the emblem, the motorcycles can be used as “moving billboards” while in motion. This initiative combines electric mobility, which is gaining attention as a sustainable means of transportation, with a visual advertising method that appeals to local communities. It is expected to be used in a variety of industries, including restaurant and retail delivery vehicles, construction site vehicles, and tourism rental motorcycles. Custom stickers can be attached to the 10cm diameter emblem area and are available in color or monochrome. Customers who purchase 10 or more units will also receive free stickers. Customers must provide their own designs, and are encouraged to contact the company for delivery times and details. The “Smart EV” runs 100% on electric energy and is equipped with a high-capacity lithium-ion battery. It fully charges from a household outlet in approximately 3.5 hours and has a range of approximately 30km. It can be folded in as little as five seconds and can be stored indoors. The “Smart EV Specified Moped Model” is classified as a “specified small motorized bicycle,” which does not require a license for riders aged 16 and over. Helmets are mandatory, and it can be ridden on sidewalks (6km mode) and roads (20km mode). It uses disc brakes for stable braking force. In the future, Blaze plans to collaborate with a variety of industries, including local governments and tourist facilities, to promote its use as a promotional tool. For the creation of original designs, the company has a support system in place from the planning stage, allowing for flexible responses to meet corporate needs.

Electric bicycle “NFR-01 Lite” 10,000 yen cashback campaign begins

Glafit, Inc. is offering a ¥10,000 cashback campaign from June 1 to August 31, 2025, to purchasers of the NFR-01 Lite, a specified small moped. This campaign applies to purchases at retailers nationwide and the official online store. The coupon code “Summer2025CP” must be entered when purchasing online. The NFR-01 Lite is an electric mobility device capable of traveling at a maximum speed of 20 km/h using only the accelerator. It can travel approximately 33 km on a five-hour charge, and its removable battery can be charged using a household outlet. Equipped with a 36V battery and 350W motor, it is easy to navigate uphill. It can switch between roadway and sidewalk modes, and its electricity bill is economical at approximately 3.5 yen per 10 km. It also comes with a 12-month warranty and free inspections at one and six months after purchase. Test rides are available at retailers nationwide. Details can be found on the Glafit official website.

MAXWIN starts offering summer car and motorcycle supplies at special prices at Amazon Smile SALE

Shoten Co., Ltd. (Headquarters: Kishiwada City, Osaka Prefecture) will be offering car and motorcycle accessories from its popular brand “MAXWIN” at special prices during the “Amazon Smile SALE” to be held from May 30 to June 2, 2025. Eligible products include the “MF-BDVR001” helmet-mounted dashcam with simultaneous front and rear recording, the “K-FAN14-B” in-car circulator with an oscillating function to improve air conditioning efficiency, the “K-IBOX07-30” 30L in-car refrigerator with a convenient 4-way power supply, and the “TK502” high-definition backup camera. These products can be purchased on Amazon’s MAXWIN store page (https://www.amazon.co.jp/stores/MAXWIN/page/BFEFB382-0CE3-40B8-8421-78DABDA13055) while supplies last. This is a great opportunity to get MAXWIN products that combine functionality and convenience at a great price, just in time for summer driving and the outdoor season.

Kushitani Okayama store reopens with expanded sales floor and commemorative benefits

KUSHITANI PROSHOP Okayama, run by rider’s gear brand KUSHITANI, reopened on May 31, 2025, with an expanded sales floor area. The store offers a wide selection of the latest models, classic items, and touring gear, creating a more comfortable and easy-to-select space. To celebrate the opening, customers who spend over 10,000 yen (tax included) will receive a limited edition original tote bag. Only 100 bags of each color are available, and the offer will end when they are gone.

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