Triumph unveils 29 new motorcycle models in unprecedented season launch
Triumph Motorcycles has revealed a record 29 new and updated models to be launched over the next six months. This ambitious rollout follows years of investment in product development and cements its position as the UK’s largest motorcycle manufacturer, with global sales of 141,683 units in 2025.
The new model launch will kick off on October 21 with “True Originals Never Settle”, followed by “Made to Upstage” on October 28. Seven of the 29 models have already been revealed, with the TXP electric motorcycle range, the new TF 450-X and two further cross-country models set to appear in dealerships before Christmas.
Developing the youth market with the TXP series of electric youth bikes
Triumph has announced its first electric motorcycle for young riders, the Triumph TXP. The new TXP series, equipped with an OSET motor, offers scalable electric performance, premium design, and built-in safety features. It features a lightweight chassis, advanced rider ergonomics, a unique 2-in-1 modular design, and is available in Performance Yellow and Graphite Black colors.
With the launch of the TXP series, Triumph aims to accelerate its entry into the electric motorcycle market for young people and to develop a new customer base in addition to its existing line of 500cc and above.
Full-scale participation in off-road competitions with the TF series
Triumph entered off-road racing in 2023, achieving victories and podium finishes in international motocross and enduro series, and is now introducing the new TF 450-X. The TF 250-X, TF 450-RC, TF 250-E and TF 450-E have also demonstrated their prowess in off-road competition, winning numerous titles in national championships in Europe, North America and Australia.
Tommy Searle won the ACU British MX2 Motocross Championship on a TF 250-X, while Morgan Lesiado won the 250 4T title in the Italian national championship, the Assoluti d’Italia di Enduro, on a TF 250-E.
Strengthening Asian markets with small-displacement models
Sub-500cc models such as the Speed 400, Scrambler 400 X and Scrambler 400 XC will be key to Triumph’s growth in Asia, helping to expand sales by targeting younger and urban riders by tapping into new market segments.
Experience 29 new bike models at the preview event
The new models will arrive at dealerships one after another over the next six months, and preview events will be held at dealerships around the world, allowing fans to be among the first to experience the full lineup of new models. To be the first to receive the latest information, sign up for the email newsletter on the official website, triumphmotorcycles.jp.
A message from CCO Paul Stroud
“The momentum we have achieved over the past few years has been incredible. Record sales, expansion into new segments and upcoming product launches demonstrate our optimism for the future. While the market remains challenging, Triumph is committed to continuing to offer the highest quality, innovative motorcycles to our customers around the world.”
