
[Honda] Spring “EV Bike” Debut Campaign / On until September 30th
Honda EV Bike purchase support of up to 78,100 yen
Honda’s “Spring EV Bike Debut Campaign” is running from April 1 to September 30, 2025, and is offering purchase support of 78,100 yen (tax included), half the manufacturer’s suggested retail price of the EM1 e: vehicle itself, to the first 500 customers . This campaign is attracting attention as a large-scale preferential measure aimed at popularizing EV bikes.
HondaGO members are eligible, but those who are not currently members can take advantage of the campaign by registering as a new member. To receive purchase support, customers must first use an 8-hour rental coupon to experience the EM1 e: before making a purchase.
You can experience an EV bike with a free 8-hour rental.
One of the features of the campaign is that customers will receive a free 8-hour rental coupon for the EM1 e:. This trial rental allows customers to actually check out the driving performance and usability of the EV bike before considering purchasing it.
The EM1 e: is an EV motorcycle optimized for everyday transportation, equipped with a quiet electric powertrain . This will be a valuable opportunity to experience the unique characteristics of an EV, such as charging time and battery performance, in a real-world environment.
How to participate in the campaign and participating stores
To participate in the campaign, you must first register as a HondaGO member, then obtain a rental coupon from the dedicated webpage (https://www.honda.co.jp/HMJ/campaign/EM1e_debut/).
Participating stores can be found at Honda dealerships nationwide, and details can be found on the dedicated search site (https://motosearch.honda.co.jp/pc/campaign/index.php?id=A010). Participating stores and stock status in each region can be checked in advance, making for a smooth campaign.
Initiatives to expand the EV motorcycle market
This campaign is part of Honda’s strategy to popularize EV motorcycles. With a substantial purchase subsidy of 78,100 yen , it is an attractive proposition for existing riders considering switching to an EV motorcycle, as well as new riders considering their motorcycle debut.
The limited availability of the first 500 people also serves as a buzz factor, encouraging users interested in EV bikes to act quickly. In addition, the ample eight-hour experience time is set aside to increase post-purchase satisfaction.
Campaign details
Campaign period : Tuesday, April 1, 2025 to Tuesday, September 30, 2025
Eligible : HondaGO members (new registrations accepted)
Campaign details : EM1 e: Free 8-hour rental coupon + purchase support of 78,100 yen (tax included)
Purchase support available to : Limited to the first 500 customers
Web page : https://www.honda.co.jp/HMJ/campaign/EM1e_debut/
Participating store search : https://motosearch.honda.co.jp/pc/campaign/index.php?id=A010
For those considering adopting an EV bike, this is a valuable opportunity to receive such thorough support. Why not start with a free 8-hour trial and explore the possibilities of EV bike life?




























