HUNTER 350…From 599,500 yen
Royal Enfield has officially announced the new 2025 model “HUNTER 350” for the Japanese market. Orders will begin at authorized dealers nationwide from August 1st, with prices starting from 599,500 yen (tax included). While maintaining the neo-classical silhouette that is the model’s most distinctive feature, the new HUNTER 350 adds three new urban-themed colors: “Rio White,” inspired by the white sand beaches of Brazil; “London Red,” reminiscent of the red-brick cityscape of London, England; and “Tokyo Black,” representing the black asphalt of Tokyo. Inspired by street culture from around the world, these color schemes emphasize the bike’s identity as a bike for racing through the city.
New equipment in pursuit of driving performance and comfort
The new HUNTER 350 has undergone numerous improvements aimed at improving its riding performance and comfort. It features a new SHOWA rear suspension, increased ground clearance, and a revised riding position. The handlebars, seat, and footpegs have been redesigned based on ergonomics, resulting in a bike that can be enjoyed in a more natural position, from city riding to suburban touring. It is also the first Royal Enfield 350cc series bike to feature an FCC assist and slipper clutch. This allows for lighter clutch operation and ensures vehicle stability by suppressing rear wheel bounce caused by engine braking during sudden deceleration.
Equipped with the latest equipment such as LED lights and Tripper
Don’t overlook the equipment that improves visibility and convenience. The headlight uses an LED unit to ensure safety when riding at night. It also comes standard with “Tripper,” a simple navigation system that connects to your smartphone and displays direction and distance. It also comes with a USB Type-C port, making it easy to charge your smart device during long-distance touring or everyday travel. These features combine a classic impression with the latest convenience, making it suitable for a wide range of riders, from beginners to experienced riders.
A car that runs smoothly through the city
The HUNTER 350 is equipped with a 349cc air-cooled single-cylinder OHC engine (J-series engine), and its compact body combines to deliver light and easy-to-handle power performance. The reason it has been chosen by over 500,000 riders in just two years since its release is due to its easy handling that allows it to ride freely around town and the trust in Royal Enfield’s traditional high durability. The newly announced 2025 model combines visually appealing urban colors with newly developed suspension and control devices, making it a bike that can meet the diverse lifestyles of riders, from city riding to weekend touring.
Anuj Dua, Head of Asia Pacific Market at Royal Enfield, said, “The HUNTER 350 has a youthful design and a light and comfortable ride, and we’ve given it upgrades that further enhance the joy of ownership and the excitement that grows with every ride.” While carrying on the brand’s DNA of pure motorcycling, it is a bike that blends into the urban landscape during daily commutes. That is the essence of the new HUNTER 350.
Orders will begin to be taken at Royal Enfield authorized dealers nationwide from August 1st. The single-tone “Rio White” and “Dapper Grey” will be priced at 599,500 yen (tax included), while the dual-tone “Tokyo Black,” “London Red,” and “Rebel Blue” will be priced at 609,400 yen (tax included). Whether parked on a street corner or the moment you set off, this bike, clad in the colors of the city, emanates a definite presence. Please check the details on Royal Enfield’s official website or at dealers nationwide and experience its worldview for yourself.
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