A magnificent debut that combines aesthetics and functionality
A new custom bike, “Blucita,” has been unveiled at Deus Ex Machina Harajuku, a lifestyle hub located in Harajuku, Tokyo. It is based on an MV Agusta Rivale 800. Crafted by Deus Japan builder Tomoyuki Soeda, it stands out with its light turquoise blue fuel tank and high-quality camel brown leather seat.
A low center of gravity design embodies dynamic driving
The Blucita is not just a visual tune. Its compact body features a low center of gravity and is designed to maximize the feeling of MV Agusta’s unique three-cylinder engine. It is imbued with the idea of sublimating not only its appearance but also the joy of riding it.
Experience the fusion of “cafe and bike” at Deus Harajuku
The Blucita exhibit is not just a showroom. The Deus Ex Machina Harajuku store has a cafe on the first floor and a shop on the second floor, making it an experiential flagship store where guests can enjoy the beauty of bikes over coffee and experience Deus apparel and gear. This space is a place where bikes, art, culture, and lifestyle intersect. The Blucita exhibit is at the center of this new attraction.
The essence of culture revealed through outstanding craftsmanship
The birth of Blucita was the result of a custom order collaboration with NAPS. The fusion of high technology, visual beauty, and creativity is the very essence of Deus’ brand philosophy of “celebrating creative culture.” Since its launch in Australia in 2006, Deus has expanded across art, music, and fashion, with a focus on motorcycling and surfing. Blucita is Deus’ latest creation, symbolizing their culture-sharing spirit.
This summer, Blucita will reign at the Harajuku store as a “crystal of functional beauty” that transcends the boundaries of a bike. You will be mesmerized by this bike that combines color, shape, and performance, and you will feel the breath of creativity in your entire body.
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