Naps, a company that sells and develops motorcycle accessories, will begin domestic sales of the Chinese motorcycle brand ZONTES at its Moto Terrace Bayside Saiwaiura store from early September 2025. This marks the first step for the global brand, which is already present in 71 countries around the world, into the Japanese market.
The worldwide spread of “ZONTES”
ZONTES is a brand developed by Guangdong Dayang Motorcycle Technology Co., Ltd., which was founded in Guangdong Province, China in 2003. The company boasts a large-scale organization with a total investment of 2.6 billion yuan and approximately 3,600 employees, 1,000 of whom are engaged in research and development. The company’s highly automated factories carry out sophisticated manufacturing processes and ensure strict quality control. Furthermore, under the motto of “invention and innovation,” the brand has earned over 400 patents to date, demonstrating its presence in the market. Since the 2010s, the brand has expanded into Europe and Asia, establishing a track record of expanding its sales network to 71 countries in just eight years.
Two models, “ZONTES-style classic x modern equipment,” introduced in Japan
Naps will begin selling the ZT125-C2 moped and the ZT150-C2 light motorcycle. Both are bobber-style cruisers with a striking design. The engine is a black-painted water-cooled, four-stroke, single-cylinder engine, giving them a classic look with a touch of modern elegance.
In terms of equipment, it comes standard with a TFT color LCD meter, keyless operation system, and USB power socket, making it perfect for everyday use. It also comes with an ABS (Anti-lock Braking System) for safety, providing a safe ride. It is available in two color variations: “Matte Black” and “Matte Blue.” The retail price is set at 467,500 yen (tax included) for the ZT125-C2 and 506,000 yen (tax included) for the ZT150-C2.
The true value of Naps: Efforts to embody the motto “For all riders.”
Since its founding in 1962, Naps has grown as a diversified company, not only engaged in the retail, development, and store management of motorcycle accessories, but also in private brand planning and web shop operations. Currently, the company operates 33 stores across the Kanto region, Tohoku, Kinki, Shikoku, Kyushu, and even Taipei, as well as seven “Up Garage Riders” stores. The average store floor area is approximately 900 m2, and the number of items handled exceeds 35,000. Naps has created a one-stop channel, offering pit service and maintenance services with a certified workshop. The web shop offers over 300,000 products, meeting the needs of a wide range of riders.
CEO Mochizuki has expressed his intention to revolutionize rider culture by launching new brands and projects such as “Naps +E” and “Naps Sports” to overcome challenges facing the domestic motorcycle industry, including a shrinking Japanese market, the commoditization problem that tends to lean towards low-price strategies, and slow response to environmental issues.These efforts aim to create shared value for the entire industry and expand a sustainable motorcycle culture.
Questions and Possibilities for the Japanese Market
The introduction of a Chinese brand will be the starting point for bringing new excitement to the Japanese market. By combining ZONTES’s technological capabilities with NAP’s sales power, it has the potential to present an image of a “bike of choice” that not only offers price but also quality, equipment, and innovation. This approach will be key to differentiating from the current situation where many emerging brands have become commoditized.
In terms of technology, the modern design and equipment, attention to safety, and ease of use in everyday life make it an outstanding choice from the user’s perspective. Furthermore, by utilizing Naps’ maintenance service and sales network, the quality of service can be guaranteed, which is a great source of peace of mind.
Naps’ launch of ZONTES at its Moto Terrace Bayside Saiwaiura store in early September is more than just a new product. It demonstrates the company’s commitment to combining innovation, quality, and challenging values while collaborating with global brands, and it also presents a new option for Japanese motorcycle enthusiasts. This move is likely to attract attention as we explore the future of motorcycle culture.
